Toggle Menu
News >

Fetscherin and Sibbit ’22 Case Study among Bestselling Ivey Publishing Case Studies

June 18, 2025

By Jessica Firpi ’11

A case study authored by business professor Marc Fetscherin and international business graduate Camille Sibbitt ’22 has been recognized by Ivey Publishing as one of its Bestsellers for 2024–2025.

Image of
Photo by Scott Cook ’24MBA.

The teaching case, “Swiss Chocolate Challenge: SwissOne versus Toblerone,” ranks #6 in General Management and #9 in Marketing—a notable achievement that reflects the global relevance and classroom impact of their work.

Originally published in 2022, the case challenges students to consider the complexities of launching a new brand in the competitive Swiss chocolate market. Based on a real-world scenario, the case follows an entrepreneur returning to Switzerland to launch a premium chocolate brand, SwissOne, and invites students to analyze strategy, branding, pricing, and distribution decisions in the face of stiff competition from industry giants like Toblerone.

Available also through Harvard Business Publishing, the case has gained strong international traction in business school classrooms, and its recent bestseller rankings reinforce its value as a top-tier teaching resource in both marketing and general management disciplines.


Related News

July 01, 2025

Winter Park Magazine Features Incoming and Outgoing Rollins College Presidents

Winter Park Magazine welcomed Brooke Barnett as the 16th president of Rollins College and published a farewell letter from outgoing president Grant Cornwell in this feature.

Winter Park Magazine Features Incoming and Outgoing Rollins College Presidents

July 01, 2025

Winter Park Magazine Celebrates All-Time Influentials

Winter Park Magazine has announced several Rollins College community members as "All-Time Infuentials" after 10 years of this feature.

Winter Park Magazine Celebrates All-Time Influentials

June 27, 2025

Rollins Biology Professor Provides Expertise on Birdwatching

Bobby Fokidis, a professor of biology at Rollins College, provided commentary on basic birdwatching in this A-Z Animals story.

Rollins Biology Professor Provides Expertise on Birdwatching