Kizer Serves as Crummer Faculty Panelist at ANA Masters of Marketing

On October 20, Tracy Kizer, associate professor of marketing at Rollins’ Crummer Graduate School of Business, spoke at the ANA’s flagship annual event at Rosen Shingle Creek in Orlando during a session titled “The AI-Powered New Normal: How Marketers Are Adapting Today.”

Moderated by AEF president Christine Guilfoyle, the panel brought together leaders from across the marketing industry, including Denis Budniewski, managing director of PwC; Lori Goode, chief marketing officer of Index Exchange; and Patrick Lafferty, CEO of APR. Kizer served as the panel’s sole academic voice, offering a higher-education perspective on the evolving relationship between artificial intelligence and the marketing profession.

The session explored how AI is reshaping marketing organizations, influencing team structures, and changing employer expectations for emerging talent. The conversation also highlighted the importance of preparing the next generation of marketing professionals to navigate an increasingly AI-driven marketplace.

Kizer’s participation placed Rollins and Crummer among a select group of academic voices represented at the conference, which drew approximately 3,000 senior marketing professionals. The event’s featured speakers included top executives from some of the world’s leading brands, including Coca-Cola, Procter & Gamble, Verizon, PepsiCo, AB InBev, and The LEGO Group.